A Word of Optimism

2020 came along, knocked us off our feet, slapped us in the face and told us there were no more cookies left in the jar. We were confronted with the ultimate fear of loss.

Whether it be the loss of a job or business, our beloved social activities or the motivation, for good reason, to actually wear something other than ‘loungewear’ when leaving the house in the pursuit of necessary snackage. 

By far the most frightening thing of all, is that we were stripped of our deep inherent need of physical connection. In a world more ‘connected’ than ever, operating as a human smartphone porter didn’t quite buffer the blow of the shitstorm that was 2020. Funnily enough, we actually do need each other #IRL. 

Collectively, we are all very aware of the impact this has had on our friends in food and hospitality. As a social species, we’ve always wined and dined together. Currently, in most parts of the world we are still unable to share that bowl of spaghetti lady and the tramp style. So what does this mean for the industry? We adapt, because it is partly our responsibility to keep this thing a float. 

We uber eat the shit out of our local venues because really, it would have been spent on that 6th round of drinks anyway (yes we know you’re that legend).

We support all the little guys, medium guys and yes even the big guys because without the celebration of food, what are we really? We learn how to cook, we educate ourselves on where our food comes from and we grow our love and appreciation for those who have dedicated their time to creating the experiences that have always brought us together.

With major loss comes an appreciation - As Joni Mitchell once sung, ”You don’t know what you got till it’s gone”.

Although it may seem like we are stuck in some shitty never ending 80’s sitcom, we must remember that nothing in life is permanent. All things must pass and we must do our part to support the transition back for our food and beverage industry.